Scaling mid-market growth through enterprise-grade commercial leadership.

Scaling mid-market growth through enterprise-grade commercial expertise.

We know mid-market. A consultancy delivering enterprise-grade commercial strategy, execution, analytics- and AI-powered acceleration through flexible engagement models built for mid-market growth.

94% of CEOs say they need to transform their revenue model in the next 2 years.

Fewer than 30% feel their teams are equipped to execute.

That gap is where we come in.

At Ormond, we provide mid-market leadership teams with enterprise-grade commercial strategy, execution, and AI-powered acceleration—across six high-impact domains—through engagement models built for flexibility and speed.

Core Expertise

At Ormond Group, we specialize in unlocking accelerated, scalable growth for mid-market and VC-backed companies through a rigorously structured commercial framework.

Our six core offerings represent the strategic and operational levers that matter most to today’s growth-minded CEOs—spanning go-to-market design, sales velocity, channel expansion, AI-powered revenue systems, and international growth.

GTM Strategy & Acceleration

Accelerate revenue with precision-built go-to-market strategies. From segmentation and messaging to activation, we integrate data and AI to reduce CAC, increase win rates, and establish repeatable, scalable commercial performance.

Analytics & AI-Enabled Commercial Operations

Embed intelligence across your commercial stack. Our frameworks combine analytics, automation, and AI to improve forecasting, churn reduction, pricing, and planning—turning data into action and driving smarter growth at scale.

Global Business Development

Fuel international expansion with structured, opportunity-led business development. We identify market entry points, build partnership pathways, and create repeatable models for geographic growth while protecting brand and commercial integrity.

Sales Efficiency Optimization

Unlock productivity by streamlining processes, improving conversion, and refining enablement. We drive rep efficiency, shorten deal cycles, and increase close rates—delivering headcount neutral growth.

Channel Development and Partner Strategy

Decoupled Growth and Agile Strategy

Scale without scaling your cost base. Strategy as a living system—partner, platform, and ecosystem plays that update on signals—to out-learn rivals, unlock asymmetric revenue, outperform others, attract talent and keep edge.

Engagement Models.

Our engagement model allows us to meet clients where they are in their growth journey.

Each approach is grounded in enterprise-grade expertise, rapid execution, and measurable impact.

Fractional Commercial Leadership

Hands-on commercial leadership—without the full-time overhead.

Combining Fortune 100 strategic discipline with speed, precision, and AI-powered execution, we embed within your business to align teams, drive growth, and unlock lasting outcomes.

Fractional Chief Commercial Officer (CCO)

Delivering executive-level commercial leadership across sales, marketing, partnerships, pricing, technology and customer success. Ideal for mid-market companies scaling past founder-led growth, we align your GTM teams, strategy, and execution to unlock revenue growth, improve margins, and create long-term enterprise value—without the need for a full-time CCO.

Fractional Chief Growth Officer (CGO)

Driving transformational growth through vertical expansion, new revenue models, pricing optimization, and GTM alignment. For ambitious mid-market companies seeking to scale quickly, we provide strategic acceleration that spans product, market, and customer levers—combining vision with velocity to unlock untapped commercial opportunity.

Fractional Chief Marketing Officer (CMO)

Building a modern, data-driven marketing engine that scales with your business. We help growth-stage companies clarify positioning, boost demand generation, implement automation, and align sales and marketing for measurable outcomes. Ideal for firms moving from brand confusion to differentiated, performance-oriented GTM execution.

Fractional VP of Revenue Operations (VP RevOps)

Transform how your commercial function operates by installing RevOps systems, data visibility, and AI-driven insights. We help mid-market firms shift from reactive selling to predictive growth through better pipeline hygiene, forecasting accuracy, and automation—ensuring executional efficiency and smarter, more scalable sales operations.

55x
demand growth for fractional leadership roles in the last 2 years

67%
of SMEs say survival is their biggest challenge

92%
of CEOs now list agility and tech-enabled decision-making as top priorities

Strategic Sprints

Fixed-scope, outcome-driven engagements designed to rapidly solve high-priority challenges.

Strategic Sprints are short, high-impact engagements designed to rapidly unlock insight, remove roadblocks, and align executive teams around bold, executable commercial strategies. Whether you’re confronting a GTM inflection point, launching a new offering, or untangling organizational complexity, a Sprint brings the clarity and traction needed to move fast—with purpose.

Each Sprint blends our inherent Fortune 100 strategic rigor with operational realism. We tailor the scope to your most pressing issue: pricing, GTM realignment, revenue architecture, commercial org redesign, or AI-readiness planning. Expect outcome-driven sessions, battle-tested playbooks, and clear next steps—not generic decks.

Why It Works
Mid-market companies can’t afford analysis paralysis. Strategic Sprints compress the insight-to-action cycle and deliver enterprise-grade guidance at startup speed. It’s the ideal format for aligning founders, investors, and commercial leaders—without the drag of long consulting timelines or open-ended retainers.

Use Cases

Launching new products or segments
Revenue team misalignment or accountability gaps
GTM model redesign or pricing transformation
Commercial due diligence or board-level fire drills
Rapid org structure rethinking (CCO, CRO, CGO scopes)

What You Get

Pre-sprint alignment & discovery
1–2 day facilitated session (virtual or in-person)
Custom strategy blueprint with execution roadmap
30-day tactical advisory support post-sprint

Engagement Length: Typically 2–4 weeks

Advisory & Project Retainers

Continuous high-value support through regular engagements, async feedback, on-demand access to frameworks and expertise.

On call and on point.

What It Is
Advisory & Project Retainers are flexible support models for mid-market leaders seeking strategic oversight, high-signal guidance, and hands-on support across evolving commercial priorities. Whether you're a CEO without a commercial counterpart, a CMO navigating investor expectations, or a PE partner scaling a portfolio, this model gives you experienced firepower without building out full internal teams.

Engagements are tailored to your cadence and intensity—weekly strategy calls, fractional leadership coverage, project-based support, or ongoing performance oversight. We embed where needed, push where appropriate, and bring both the frameworks and the field-tested judgement to drive momentum.

Why It Works
Commercial complexity doesn’t always follow a clean 90-day arc. Our retainer model ensures you have consistent, senior-level expertise available as your needs shift. It bridges the gap between traditional consulting and full-time executive hires—without compromising on depth, speed, or accountability.

Use Cases

Acting as commercial sounding board for the CEO or board
Coaching and support for internal GTM teams
Advisory oversight of major initiatives (e.g., pricing, PLG motion, RevOps buildout)
Interim strategic or executional capacity across sales, marketing, or partnerships

What You Get

Flexible scope & cadence (weekly, monthly, project-based)
Executive-level counsel and hands-on deliverables
Priority access for questions, reviews, and fire drills
Optional add-ons: team coaching, sprint modules, shadow leadership

Engagement Length: 3–12 months typical

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Capabilities.

AI-FIRST BUSINESS DESIGN AND IMPLEMENTATION

GTM STRATEGY & ACCELERATION

SALES VELOCITY AND EFFICIENCY OPTIMIZATION

TARGETED ENGAGEMENTS.

SUSTAINED OUTCOMES.

AI-DRIVEN REVENUE OPERATIONS AND GTM INTELLIGENCE

STRATEGIC PARTNERSHIPS AND CHANNEL DEVELOPMENT

MARKET EXPANSION AND ENTERPRISE GROWTH STRATEGY

CHANNEL READINESS AND INDIRECT GTM OPTIMIZATION

Industries.