We are a Toronto marketing and business development firm helping North American companies catalyze top-line revenue growth by bridging strategic planning with hands-on sales and marketing execution.
Our Expertise: The Marketing and Sales Problems We Solve
#1: Sales & Marketing AlignmentIt's an accepted industry fact that 50% of B2B sales staff consistently miss their quotas, directly impacting top-line growth. While sales and marketing point fingers at each other, the true problem is a lack of coordination and alignment between the two functional areas. Ormond ensures that your marketing works to support your sales targets by reaching your prospective customers ahead of your sales team. This in turn, allows your sales staff to cultivate relationships, rather than consistently cold call.
#2: Lack of Internal Implementation ResourcesFar too many organizations do not have the financial or operational bandwidth for a full-time marketing and business development team, yet require access to full-time marketing and sales resources. In cases where internal sales or marketing leadership is the missing piece of the puzzle, we partner with you to affect aggressive growth and provide consistent marketing and sales implementation expertise and guidance.
#3: Marketing & Sales Strategic PlanningMany companies fail to market to different types of customers, or simply don't have a marketing/sales plan that accounts for the notion that all customers are not created equal. We help bring in the right leads, focus your marketing on clearly defined and differentiated customer/prospect segments, and help your team to effectively engage each segment.